How to Use Google Ad Manager for Your Small Business

Google Ad Manager makes optimizing ads across several accounts efficient and high yielding for small companies.

  • Google Ads is a robust online advertising platform that businesses utilize to advertise their goods and services It serves billions of ads a day.
  • Google Ad Manager is a beneficial tool for those who have multiple campaigns and accounts.
  • Google Ad Manager is free to use and will increase the effectiveness of your ads and increase their ROI.
  • This article is written for advertising and business owners who wish to utilize Google Ad Manager to optimize their Google Ads campaigns and grow the amount of money they earn.

How to Use Google Ad Manager for Your Small Business With Google was the largest player with nearly 92% of world’s market share for search by 2021. It’s not surprising that almost three-fourths of all marketers suggest the use of a Google Ads presence for companies. Google Ads offers small business owners a cost-effective and efficient option to promote the brand’s visibility and increase the word out about your site. Certain small companies do are able to have multiple Google Ads account.

Then there’s Google Ad Manager, a beneficial platform for those who manage more than two advertising accounts, allowing them to manage their advertising and revenue in one place.

What is Google Ad Manager?

Google Ad Manager Google Ad Manager an online service Google announced in June 2018 , which combines its earlier advertising platforms which included DoubleClick for Publishers and DoubleClick Ad Exchange. As per Sarkis Hakopdjanian who is director of strategy and principal of The Business Clinic, Google Ad Manager “can be used as an ad server, but it also provides additional features for managing sales of online ads using a dedicated sales team.”

Google Ad Manager is primarily used to enhance the ad experience and improve advertising campaigns for major digital publishers. Google Ad Manager – not to be confused with Google Ads assists marketers and advertisers evaluate advertising revenue and improve ROI with comprehensive, insightful reports.

Google defines Google Ad Manager as an instrument to help professionals have one platform to monetize all types of inventory like mobile apps, videos , and games. Google Ad Manager also allows companies to manage their advertising revenues and utilize third-party networks to compete with ads.

Google Ads vs. Ad Manager vs. AdSense vs. AdMob

Google is renowned for its efficiency-enhancing business tools. But, it’s difficult to discern among its different ad-management tools and when they are appropriate to use them.

Here’s a quick outline of a few Google tools for businesses which include Google Ads, Ad Manager, AdSense and AdMob.

  • Google Ads: Google Ads – formerly known as Google AdWords – is the Google’s primary online ad platform. It displays advertisements in Google Search, YouTube and the Google Display Network – an vast network of websites on which your Google Ads may appear.
  • Google Ad Manager The Ad Manager platform is an Google Ads control platform. Marketing agencies or businesses with several Google Ads account often use Google Ad Manager to optimize the revenue from advertising.
  • Google AdSense The program AdSense allows webmasters to earn revenue by displaying advertisements to specifically targeted clients. If a customer clicks on the ad, the owner is compensated.
  • Google AdMob: AdMob is focused on mobile advertising for application developers looking to expand their businesses and make money from their apps through serving global ads.
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How to sign-up to be a Google Ad Manager user? Google Ad Manager

The process of signing up to Google Ad Manager is easy and there are many options to set up an account. New and old Google Ads users can create Google Ad Manager accounts.

Here’s how to create an account on Google Ad Manager: Google Ad Manager account:

Sign up for an account or log in.

  1. Visit Google Ad Manager. Go to the Google Ad Manager homepage and click the option to create an account for a manager. If already registered with an existing Google Ads or Gmail account then sign in with an account which you’d like create as the manager account. You can make use of the same email account in up to twenty Google Ads accounts.
  1. Choose Manage other accounts as well as My accounts. This is the step where you’re telling Google whether you’re managing accounts for clients or your own accounts.
  2. Input your billing country and the time zone. Google suggests selecting the time zone that you work. Once you’ve established the time zone cannot be altered.
  3. Choose your account’s currency. Google Ad Manager recommends choosing the currency you use to conduct business, since clients’ accounts will be charged in their respective currencies (if they differ from the account that manages it). Check out this page to access the Google Ad Manager Support Converting Currency page to manage clients who are located overseas.
  4. Make sure to click Submit after you’re done.

  1. Select a display name for the account. It is the first name that customers will see on their accounts. The name cannot be changed in the future So make sure you choose wisely.
  2. Click Submit once more to confirm that you will see that your Google Ad Manager account has been set up.

Go through the accounts.

After you’ve created your new account, you’ll be greeted with an acknowledgement message. Choose to explore your new account to learn more about the features available and to link your clients account.

You can add another manager account if required.

You can choose to set up an additional manager account. You can do this from the sub-account’s settings as well as from the page for performance.

Here’s how you can create an account for a manager from the sub-account account settings page:

  1. Log into your manager account and then click settings from the menu on the left.
  1. Select the Sub-account options.
  1. Click the plus sign in blue and then select Create a new administrator account.
  1. Fill in the required details then click Save and then continue in order to set up the new account.
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Here’s how you can create an administrator account on the page for performance:

  1. Log into the Google Ad Manager account and select Accounts from the menu left.
  1. Choose Performance.
  2. Click the blue plus symbol and then select Create a new administrator account.
  1. Input the necessary details including time zone, and currency. Then click Save and then continue to set up the second account.

When an account for a manager is created, Google Ad Manager will notify for the account’s new owner to “select accounts to link.” The accounts can be connected using a account IDs of the customer and also moved to the top of the hierarchy.

What is the process behind Google Ad Manager work?

“There are two schools of thought when it comes to managing your company’s Google Ads,” explained Daniel Digiaimo, CEO of Baker Street Funding. “You can either hire outside firms to manage your ads for you, or have someone in-house that does it full time.”

Digiaimo claims that the company decided to manage ad campaigns in-house for a variety of reasons. “Our business has a high PPC [pay-per-click] rate and is constantly changing. We have someone monitoring our clicks, our pricing, and the amount of leads that come into our firm, all in real time. In my business, we average around 10 clicks a day, with maybe two of those clicks being viable customers.”

Digiaimo also pointed out how important it is to be in the loop with regards to the company’s advertising budget and content. “If you just set it and forget it, you will end up with a mind-numbingly expensive bill and nothing to show for it.”

Alexa Kurtz, a marketing strategist and paid ads specialist at WebTek she explained how simple Google Ad Manager makes conversion tracking.

“[It] is a great way to track your return on investment,” she stated. “Google [Ad Manager] will allow you to enter specific details when setting up conversion tracking, like lead worth. Thanks to that information, once you start generating leads, it can project about just how much profit you can expect to earn from the ads.”

Do you think Google Ad Manager really work for small-sized companies?

Although the general consensus is it’s true that Google Ad Manager works, it’s important to set goals and a strategy that matches as per Kate Bielinski, senior account manager at Sutherland Weston Marketing Communications.

“The ads, whether served on Google Ads or programmatic platforms, only bring users to the site,” she added. “The advertiser needs to be prepared to convert the user with relevant and engaging content. This will also improve your conversion costs, since part of Google’s bidding system ranks sites by Quality Score [and] relevance.”

Small businesses should consider working with advertising experts?

Although small-scale businesses can design or run and optimize their own advertisements however, experts suggest working with a professional , like an marketing firm who can oversee the entire digital marketing and advertising initiatives. One of the advocates is Rhianna Chung Account director of iQ 360.

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“[When using a professional], you’ll generally get better ROI and protect your brand,” she added. “A professional digital marketer may also help you with recommendations on how to optimize your landing pages, teach you best practices, and give you an edge against competitors.”

Chung is also adamant about finding an accredited Google Partner when choosing an agency to handle your advertising as Google Partners are constantly evaluated for the effectiveness and effectiveness of their campaigns. run. They also have experience advertising on traffic and are knowledgeable of Google’s unique platform as well as promotions.

“Working with a certified Google Partner to manage your paid advertising campaign has a world of benefits,” Kurtz stated. “The one our clients tend to enjoy the most is simply the peace of mind in knowing that their PPC ads are in good hands. As a small business, or anyone choosing to partner with a company offering professional advertising services, you can rest assured knowing that while you manage your business, your partner is managing theirs. Being able to trust your PPC agency is a huge win.”

Is it programmatic or programmatic?

Programmmatic marketing is an automatic sale or purchase of digital advertisements. The the software company for marketing Moz claims it “it takes out the ponderous and inefficient human element, allowing advertisers to reach the right people at exactly the right place.”

As per Riana Young the digital marketing consultant for Living Online, programmatic advertising is all about maximizing both resources and spending.

“Rather than having a marketer manually choose the targeting and placements for banner ads on the Google Display Network, programmatic advertising buys ad placements for you using machine intelligence,” Young stated. “More than that, you can expand your reach out to more website placements than those that are only affiliated with Google advertising.”

What is the role of social media management? play a role?

There are clear differentiators between managing social media and PPC advertising.

“Social media management is different than PPC, and one should be careful to draw a line here,” said Yaniv Masjedi, CMO at Nextiva. “A social media manager is going to engage with your audience in an appropriate manner at all times, not just throw out paid ads for high click-through rates.”

The most effective Social media-based marketing services provide in-depth analysis of your data and employ real-time engagement to address your customers’ queries and queries. But, managing social media as well as Google Ads aren’t entirely unrelated.

“Whether you’re operating a small, local business or leading a global, enterprise-level effort, your customers are online [and] interacting via social channels with friends, colleagues and other brands,” the Moz team says.


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